A bit about us

We are a studio specialized in the creation, management and analysis of branded content in Spanish.However, what really ticks us is to tell stories. Ours started a few years ago in London, where our team developed their expertise in the digital marketing arena. Today, Cursiva advocates the power of words to bring different cultures closer together.Local stories for global brands.

Belén Balado

Ad lady and word lover.

I began my professional career at Diario de Pontevedra as a Cultural Editor. After a one-year stay in Ireland, I moved back to Madrid as an Account Manager at ad agency, Sra. Rushmore, working for brands such as Coke, Minute Maid and Limón&Nada.

And from one capital to the next. In London, I gained experience in the retail industry working for The Fold London, one of the top 5 most influential fashion brands in the UK. Furthermore, I had the chance to launch the Círculo Creativo London, a personal project for Spanish creatives to showcase their talent.

I currently enjoy writing stories that move people alongside Lara at Cursiva.

Lara Viejo

Journalist, ‘newish’ alpinist and ‘oldish’ entrepreneur.

I began my career as an editor for Microsoft’s MSN web portal.

A few years later, I founded Be Kiwi, a studio focused on the creation of specialized digital content. This first entrepreneurial adventure offered me the chance to work with international brands such as Ciao, Coke, New Magazine and Mutua Madrid Open.

My passion for travel brought me to London, where I worked for five years at TripAdvisor, first as Spanish Content Specialist and later as the EMEA Team Lead for Content.