A Spanish start-up revolutionising the world of cosmetics through healthy, sustainable and transparent beauty products.
On a mission to shake up the beauty industry, Freshly Cosmetics are definitely having a moment. After exponential growth and a shiny rebrand, we came onboard to reenergise their communication strategy.
We took a deep dive into hundreds of Freshly products and identified the most relevant conversations in the cosmetics, skincare and wellness sphere.
We streamlined the brand’s content strategy and designed a simplified system for the Freshly team, complete with localised guidelines adapted for different international markets.
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