Puig is a home of Love Brands, within a family company, that furthers wellness, confidence and self-expression while leaving a better world.
The Puig Perfumes team approached Cursiva to help give personality to one of the Sisterland that make up the Benetton family of perfumes. At Cursiva, we created a character, defined its verbal identity and key expressions, and developed a narrative for its internal presentation to the rest of the company.
More about Puig