Saye

Saye, the Barcelona-born brand of vegan and sustainable sneakers, had just completed a rebranding and needed to redefine its communication to connect with its audience more than ever.

We took on the task of designing a comprehensive content strategy that organized and prioritized its key topics, establishing verticals, pillars, and formats that reflected its essence. Additionally, we developed a voice and tone guide aligned with its renewed brand personality.

To ensure consistency and effectiveness, we proposed a content plan tailored to its multiple channels, delivering a clear, authentic, and consistent message at every touchpoint.