Telpark set out to rethink how a mobility brand should speak and connect with its audience.
When mobility needed a new story, Telpark rewrote the script.
Telpark, the leading mobility platform in Spain and Portugal with over 5.2 million users on its app, and part of Empark, one of the main parking management companies in Europe, faced a key challenge: redefining its positioning to align with its business objectives.
With the new strategy underway, it was time to build a solid brand narrative and communicate mobility in a different way.
The need was clear: to expand storytelling on its social platforms to connect with new audiences. And to do so from a differentiated approach. With humor as its hallmark, Telpark portrays everyday scenes, addressing them from the security and confidence that the brand offers.
From Cursiva, we are supporting Telpark in this new direction: we produce their daily content, energize their community, and ensure the consistency of their newly launched strategy across all their channels.
Don’t miss out more examples of our strategic brand content in our Work section.