Vendo

Vendo is a payment platform that reaches where other players in the sector don’t. Its mission is to support new entrepreneurs in challenging contexts, helping them grow their businesses without losing focus on what matters most: in-person service. Among its team is Gary, an AI-generated avatar who brings the brand’s bold personality to life.

When Vendo came to Cursiva, they were looking to revolutionize their communication. To make it happen, we developed a content strategy that laid the foundation for their identity and boosted brand presence. That’s how Gary was born, a bold, no-nonsense alter ego created to communicate on social media in an authentic and relatable way. Thanks to his unique personality, Gary managed to connect with the audience more effectively than the brand itself.