Social Media Redesign, Editorial Content & Consultancy

One challenge facing Easywalker was how to communicate the different features and details of their product range. Cursiva approached this by getting to know the products during a hands-on discovery phase, walking in the shoes of new parents and exploring the brand journey from stakeholders to customers.

Driven by our findings, the Cursiva team established a content strategy and streamlined the Easywalker message to create a warm, friendly voice, capturing the attention of parents-to-be and welcoming new parents into the brand universe. A new graphic guide helped to elevate the look and feel of Easywalker on social media, with a strong and cohesive visual identity.

To cultivate a feeling of community and belonging, Cursiva designed content pillars including “diaries of parenthood” and “celebrating life”, inviting young families to join the Easywalker tribe through meaningful connection and CTAs encouraging user generated content.

Cursiva developed seasonal editorial content to compliment the website, with articles communicating focused messaging about Easywalker products in more depth, written from the perspective of a trusted friend in the know.

As a brand, Easywalker accompanies parents on the most beautiful journey of all, walking alongside families from the earliest days with a new baby, through the important years of early childhood. Cursiva’s creative approach to content encourages families to get out and explore, letting nothing hold them back – because life truly is glorious!