A responsible beachwear brand, founded by two sisters with the intention of creating elevated and conscious designs for women who appreciate nature and value a responsible approach to consumption.
The founders of BELAMER had just gone through a rebranding process that had resulted in a new brand personality, and they needed their website content to reflect all the nuances of this new identity.
As part of the content design process, we assessed user needs to ensure that the existing content met their requirements. We defined the brand’s new voice and applied it to all content, working closely with the web team to achieve the best results.
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